Alexander McQueen brand was founded by the designer Alexander McQueen in 1992.

On 27 July 2006, the company launched a lower-priced diffusion line McQ. The new line carries men’s and women’s ready-to-wear and accessories, which was exclusively designed by Lee Alexander McQueen, manufactured and distributed worldwide by SINV SpA under the terms of a five-year licence agreement with Alexander McQueen. Promoted as a denim line, the focus of McQ is a youthful target market.