Missoni is a high-end Italian fashion house based in Varese, and known for its colorful knitwear designs. The company was founded by Ottavio («Tai») and Rosita Missoni in 1953.

Missoni reached the peak of its influence in the fashion world in the early 1970s. Tai Missoni became more interested in other projects as designing costumes for La Scala, carpets and tapestries.

In February 2014, Angela Missoni hired Rossella Jardini, former creative director of Moschino, as a consultant.

In 2017, Jennifer Lopez teamed up with Missoni along with Women’s Cancer Research Fund and Saks Fifth Avenue to set a fund raise for cancer research. Lopez will help promote the $35 limited-edition Missoni tees, and the profits was gone to 12 different cancer charities.